Viral Video of the Month

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Stories of Transformation

Maureen Lippe

Lippe Taylor

Alex’s work has a striking balance of cinematic creativity and corporate professionalism along with an exceptional attention to detail. He listens intently to his clients and will not rest until the finished product is perfect. His work is always on point, always on time, and above and beyond expectations. Additionally he is a genuinely good person and a pleasure to collaborate with. I can’t recommend him highly enough.

Michael Coacklay

Teneo

Alex was a fantastic partner and helped deliver a high quality work product for a high profile client. He was great to work with, was reliable, and delivered a creative final product. I would recommend him to anyone looking for high quality video production.

Dave Bresler

Network! Network!

Even though I was asked to choose only 3 of the 7 attributes, I think that Alex exemplifies the highest level for all 7. I hired him to produce a video for my web site and he came through with flying colors. The results were outstanding, he has the highest integrity, is extremely creative. It was his concept that we used. He managed every detail of the entire production with consummate skill. In addition, he is extremely personable and a true expert. He was on time with everything and the value, in fact the entire product was orders of magnitude beyond my (high) expectations. I would hire Alex again in a New York Minute. Thank you Alex!

Christine Weirsky

AXA XL

Here at AXA XL we have had the pleasure of working with Alex multiple times, and each time he has exceeded our expectations. His creativity, flexibility, and ability to deliver high quality work in a short amount of time are truly impressive. Alex is an extremely talented videographer, has become a trusted partner of both our businesses and CSR video projects. We are grateful for his contributions and look forward to working with him again in the future.

Mark Karten

PowerSearch NY

I was very lucky to find Alex, as I can't imagine a better, more creative person to work with. He took my initial script and not only improved the impact of the written words, but his visuals strengthened the message beyond my expectations.

Giusi Mastro

International Architect and Interior Designer

Alex Vachon is a very professional filmmaker with the best knowledge in the field of media and digital marketing. I was very happy with the outcome.

Stories Build Empires

Mike Senese

Mike Diamond Plumbing

The Struggle: Small-time plumber in Los Angeles, struggling to compete with big companies.

The Story He Told: Started sharing stories about being "The Smell Good Plumber" - how he was tired of plumbers having a bad reputation for being dirty and unreliable.

The Transformation: His "clean plumber with standards" story became a massive marketing campaign.

Built a multi-million dollar empire by simply telling the story of wanting to change plumbing's image.

Barbara Corcoran

Real Estate

The Struggle: Waitress with dyslexia, got D's in school, boyfriend left her for secretary.

The Story She Told: Made her "dumb blonde waitress" story famous - how she turned rejection into rocket fuel.

The Transformation: Her "underdog with attitude" narrative became her real estate brand.

Built $6 billion in sales, became Shark Tank star worth $100 million.

Daymond John

FUBU

The Struggle: Dyslexic kid from Queens, worked at Red Lobster, mother mortgaged house for $100K.

The Story He Told: Made his "sewing clothes in mom's basement" story legendary - the ultimate bootstrap narrative.

The Transformation: His "from the neighborhood, for the neighborhood" story became FUBU's authenticity.

Built $6 billion brand, became Shark Tank star.

Still need more proof?

Done with maybes?

Turn Your Brand Story Into Your Biggest Competitive Advantage

Once upon a time, there was a small roofing business with an incredible story to tell. But almost no one had heard it.

At Pixel Goes Viral, we believe every business has a story worth sharing.

We uncover the hidden narratives that make brands unforgettable—and then transform them into campaigns that don’t just convert, but connect with humans. Campaigns that spread not only across platforms, but into the hearts of the people who matter most.

With 30 years of award-winning storytelling experience and the latest AI tools, we help organizations discover their true voice and turn it into measurable growth—often within 90 days.

OH YES! ABOUT PIERRE-ALEX VACHON

Once Upon a Time, There Was a Filmmaker Who Discovered the Secret to Unforgettable Marketing

For over 30 years, Pierre-Alex Vachon has been in the business of transformation - turning raw stories into moving experiences that change how people think, feel, and act.

The Professional Journey Began at USC

Armed with an MFA in Film & Television from USC, Pierre-Alex entered the world of visual storytelling with one mission: to find the human truth in every narrative. His work caught the attention of major organizations - from the Rockefeller Foundation to Cirque du Soleil, from AXA to Nokia. He directed for CBC/Radio-Canada and won the Gotham Film Festival, but something deeper was calling.

The Discovery That Changed Everything

After three decades of uncovering hidden stories for global brands, Pierre-Alex made a profound discovery: the most powerful marketing happens when Human Inspiration meets Artificial Intelligence. He realized that while technology could amplify reach, only human insight could create the emotional connections that make brands truly unforgettable.

The Philosophy Behind the Magic

"Human happiness relies heavily on optimism and confidence," Pierre-Alex explains. "Telling stories of failures, tribulations, and ultimate success gives courage to people. When you can express victories despite obstacles, you inspire others to believe in their own possibilities."

This philosophy drives everything at Pixel Goes Viral - it's not about getting the most views, but about going viral in the hearts of those who care about your solutions.

The H.I. + A.I. Revolution

Today, Pierre-Alex combines his storytelling mastery with cutting-edge AI tools creating what he calls the "absolute winning formula." Human Inspiration (H.I.) - that direct connection to infinite wisdom and creativity - paired with Artificial Intelligence creates marketing that both moves and converts.

Why Transformation-Focused Businesses Choose Pierre-Alex

Transformation-focused businesses gravitate toward Pierre-Alex because he understands that their work, like his, is fundamentally about human transformation. He has an uncanny ability to uncover the hidden stories that become competitive advantages.

The Pixel Goes Viral Promise

With his ucanny French Canadian accent and gift for metaphors, Pierre-Alex doesn't just create marketing campaigns - he uncovers the stories that make brands impossible to forget. Because the biggest misconception in marketing isn't about generating content - it's about being remembered by the people who matter most.

Ready to Discover Your Hidden Story?

After 30 years of transforming narratives for everyone from global corporations to ambitious entrepreneurs, Pierre-Alex is ready to uncover the story that will become your biggest competitive advantage.

Contact Us

(347) 930-9021

3 Washington Square Villa, New York NY 10012